Based on personal, spontaneous conversations with hundreds of outstanding people from different parts of the world, the reader can meet multimillionaires, company chairmen, presidents of nations, Nobel laureates and celebrities; and also known heroes who have had a lasting impact without being particularly powerful or charismatic. Famous or not, they all started off being commonplace people. Beyond that, you can discover why these people have become successful, why they continue to be so, and how you can do it, too.​​