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Otalora > Home > Activity Areas > Cultural development > Definition of the desired culture and/or Values
Definition of the desired culture and/or Values


To define the company Values and the OK and NOT OK behaviours associated with them or to choose the cultural focus associated with the business strategy (innovation, achievement, customer, people or team) and the associated OK and NOT OK behaviours.


Two or three half days following the process of: 

  1. Definition of the Values or choosing the cultural focus and 
  2. Definition of the OK and NOT OK associated behaviours.


The sessions are developed using different participative methodologies (round, metaplan, small group discussions and large group discussions).


Varies depending on the format agreed with the cooperative.


Eva Alejo and Yolanda Lekuona.​