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Otalora > Home > Activity Areas > Cultural development > Cultural plan and cultural development project
Cultural plan and cultural development project


Develop the ideal culture through a project with different stages


Varies for each case (> 12 months).


  1. Quantitative diagnosis. 
  2. Qualitative diagnosis. 
  3. Definition of the ideal culture, 
  4. Preparation of the cultural plan 
  5. Implementation of the cultural plan and 
  6. Consolidation and maintenance.


Structured methodology and use of tools for: a quantitative and qualitative diagnosis, definition of desired culture linked to the business strategy, resolving dilemmas, identification of symbols and rituals, definition of the development strategy and of the action plan and measurement.

This is accompanied by specific behavioural training programmes in order to develop a constructive culture with leadership and teamwork. It can also act at the level of changing beliefs and emotional management.

Otalora has its own intervention model with generic elements for action, such as the 'lever' elements and other specific elements depending on the cultural focus.


Varies depending on the case.


Eva Alejo and Yolanda Lekuona.​